Casinos are places where people come to gamble, but there’s more to a casino than just that. They also have restaurants, hotels, spas, and entertainment facilities that can create a memorable experience for customers. Marketing for these additional services can help casinos attract groups and events to their casino.
While Casino lacks the pizzazz of Goodfellas, it still has a lot to offer. There are many captivating themes, such as the ruthless way in which Ace runs his empire (in one early sequence, Scorsese’s camera glides around the money counting room of the Tangiers Casino, with deliberate echoes of the Copacabana scene in Goodfellas). Also, the plotline of Nicky going after Ginger is one of the best-built scumbag stories ever.
Casinos are a business, and they have to make a profit in order to stay open. In addition to the machines and equipment, there’s staff and other overhead costs. To offset these expenses, casinos give out comps to players who play a lot of games and spend a large amount of time at the casino. These can include free hotel rooms, shows, and meals. Some casinos even offer limo service and airline tickets to big-spending players.
As the gaming industry evolves, it’s important for casino marketers to understand audience trends and how to market for them. For example, Millennial and Gen Z audiences aren’t likely to focus on gaming as much as Boomers and Gen X do. This means that casinos need to focus on other aspects of their casino to capture these audience segments.